Case Studies

We’ve worked with a range of business types from a variety of sectors, giving us an in-depth commercial
perspective on UK business growth. Have a look at some of the people we have worked with and what our clients say:

Case Studies

We’ve worked with a range of business types from a variety of sectors, giving us an in-depth commercial
perspective on UK business growth. Have a look at some of the people we have worked with and what our clients say:
Company Background
Xpress Relocation are a leading provider of office relocation services throughout the UK. They offer a complete solution to every office move, including project managed furniture solutions, moving office IT equipment, and assistance with long-term file archiving and storage. They also cater for recycling and disposal while moving businesses.
The Challenge
We were approached by Xpress Relocation following a referral of successful Business Development and Telemarketing campaigns that we had previously delivered for an existing client. Our remit was to secure qualified meetings with key decision makers at an agreed profile of businesses in the targeted area. We worked with Xpress Relocation to understand their core business elements and gained a full understanding of their business model and requirements prior to campaign launch.
Business Relationship
The relocation market is a competitive one and it was therefore important to be able to reach out to prospects quickly to highlight Xpress Relocations unique selling points and services. One important message that Xpress Relocation wanted us to highlight to their potential clients was that by utilising their services, it removed the risk factor which was what we focused on as a key factor in each campaign.
Benefits
An initial short event follow-up campaign resulted in new clients for Xpress Relocation and the beginnings of the development of a high-quality sales pipeline which continues to be utilised and nurtured by our team. The next campaign involved us calling decision makers to explain Xpress Relocations recycling and disposal services and book meetings for their sales team to attend. We assigned a team who were picked to complement the demographics of the customers that we would be pitching to which meant that tour approach was extremely sophisticated.
The Results
From the data provided we managed to segment a warm pipeline list of contacts where there was a need for Xpress Relocation’s services. We also ensured we had any contract renewal dates / tender opportunities to focus on moving forward. We managed to secure several face to face meetings with numerous decision makers which have generated good ROI for Xpress Relocation. This has resulted in them maintaining an ongoing working relationship with us. We were chosen originally because we were able to demonstrate agility and flexibility in both the messaging and interaction with Xpress Relocation, which is the reason that the relationship has remained strong.
Company Background
SOL Services are a major building and contracting company based in Milton Keynes who specialise in commercial projects and fit outs. Their work is to the highest standard, delivered on time and on budget. All their staff are accredited with the maximum-security clearance to work on unique sites for the Government such as UK Border Agency and Ministry of Defence. They work for various major companies across the UK and have the capital to deliver projects and provide a reactive facilities management service.
The Challenge
Sol Services approached us to undertake a new Business Development and Telemarketing campaign to boost the number of businesses they work with across the UK.
Business Relationship
With previous experience in the construction sector, we were able to fully understand the corporate objectives for Sol Services to ensure success for the campaign. We designed several powerful selling strategies to help develop the campaign brief in order to ensure all objectives were met. After identifying a list of criteria and establishing Sol Services target area, matching data was purchased. Following this, we contacted businesses through Business Development and Telemarketing techniques to generate meetings between potential prospects and Sol Services business development team.
Benefits
While on the phone, we were able to explain the benefits and unique selling points that Sol Services offer and were also able to make them aware of the wealth of experience that Sol Services possess. We were able to successfully explain that each client of Sol Services receives the highest level of standards and reliability without the headaches and problems that a major building project can involve. We advised the potential prospects that Sol Services manage the entire process and informed them that their skilled team of in house staff work in tandem to ensure a completely smooth delivery of each project. We took the time to get to know Sol Services as a company so that we represented their business in the right way and connected with their target audience.
The Results
We were able to set up successful meetings for Sol Services and provided them with a detailed report, with lead ratings and notes regarding each call. Whilst working on the campaign we continued to develop the relationships that we started to create and progressed to contacting more people, raising further awareness of Sol Services business and securing additional appointments for their inhouse business development team to attend. Currently still working with us, Sol Services have been delighted with the success of the campaign and their ROI.
Company Background
Thebes Group are an IT Services Assured Outcome Provider (AOP) They have spent fifteen years willingly sharing the client’s risk with them by focusing on outputs (i.e. quality service & solutions and ROI) rather than inputs (i.e. pricelists and headcount). Thebes Group do this by fitting their skills, solutions & capabilities to needs, augmenting their staff with enthusiastic professionals from their Academy programme and remaining flexible as their clients’ needs change.
The Challenge
Thebes Group were determined they needed to develop a strong lead pipeline for their Field Sales team using an outsourced Business Development and Telemarketing provider. Thebes Group realised that the campaign would only be successful if it was managed by a company who had expertise in managing Lead Generation programs and chose to engage us to help fulfil their requirement.
Business Relationship
We created a project plan to track the details of the set-up and implementation of the Lead Generation campaign. We then managed the details and the contributors to the plan effectively and focused on preparing a detailed script to convey Thebes Group’s message and unique selling points.
Benefits
Working closely with Thebes Group, we ensured a strong opening of the campaign with the initial brief and adequate training. We then implemented the components of subsequent campaigns and monitored the performance of the opportunities generated.
The Results
The campaign was up and running by the target start date and was fully operational within two weeks, delivering leads to Field Sales Representatives from week 3. The lead quality and pipeline exceeded our client’s expectations which has been attributed by the selection of a strong partner who matches the client and campaign requirements, and to the execution of a strong campaign plan and call team. Thebes continue their working relationship with us and are generating a healthy ROI.
Company Background
Frontline is a leading trades and labour recruitment agency, supplying to clients on sites nationwide from their offices in Milton Keynes and London. Frontline provide dedicated 24/7 services to projects of all types, using skilled local labourers and tradesmen as well as supplying site management, technical and plant / machinery roles. Frontline actively recruit construction contractors nationwide at all levels and supply to sites across the UK.
The Challenge
Frontline Construction were looking for a Business Development and Telemarketing partner to act as an extension to their sales team.
Business Relationship
Freelance Consultants worked with Frontline Construction as an extension to their internal sales team to provide Business Development and Telemarketing assistance. The activity that we undertook was to proactively market Frontline Construction’s recruitment services to generate new business opportunities.
Benefits
We ran a campaign over several months. Firstly, around large landmark construction projects and latterly, around the specialist subcontractor’s services provided by Frontline Construction. The objective of the campaign was to arrange strategic meetings between Frontline Construction’s sales team, and key decision makers within their target sector across a range of companies in the UK.

Historically Frontline Construction had picked up a lot of business by referrals and cross selling to their existing clients, rather than the “proactive” approach. We worked in close partnership with Frontline Construction to develop the campaign structure. Upon campaign commencement we were successful in following up contacts in a timely fashion, further discussing the offering, and arranging appointments with Frontlines Construction’s sales team.

The Results
The goal to this campaign was brand awareness and new business. Over the course of campaign Frontline Construction have been pleased with the attention to detail displayed when it came to our work. This has been backed up with conference calls, reports and regular contact from us so that Frontline Construction have always felt in the loop. In summary Frontline Construction have seen a very good return on investment through working with us and have continued with their ongoing working relationship.
Company Background

Solaris Support Services are a leading provider of Rail Division and EHV Division recruitment services throughout the UK. Since 2000, Solaris Support Services have worked closely with several Framework Partners on a wide range of Extra High Voltage (EHV) Rail Projects.

Solaris Support Services Rail Division supply most grades of sentinel competencies such as Engineering Supervisors, COSS’s, Lookout’s and PTS trained civil and cable operatives. A major part of their work is driven by the capacity to support ETE activities which they achieve by assisting in the processes of switch outs with their HVCP teams who hold various levels of permits.

Solaris Support Services EHV Division work with some of the most prestigious clients in the EHV sector to deliver first class cable installations and associated civils activities. They have a strong labour force that is trained and certified to operate within this critical sector. They employ National Grid approved Competent Persons and National Grid Persons, (Confined Space, HSG47, NRSWA)

Business Relationship

We were contacted by Solaris Support Services having been found via a Goggle web search. Solaris Support Services are an SME business, with technical expertise who needed assistance with their marketing to help them build their client base and expand their business. When choosing a telemarketing partner as a lead generation strategy, it was important to Solaris Support Services that the company representing them was professional and enhanced their reputation.

Benefits

We held an initial consultation to understand Solaris Support Services’ current marketing activities, their current clients and their ideal target market. We helped them source a suitable database and provided strategic advice around a business development and telemarketing approach to their campaign. We advised on the importance of having an integrated marketing strategy with several activities running sequentially.

The Results

We initially delivered 4 days of business development and telemarketing activities per month over a three-month period, alongside an email campaign. We prioritised the results from the email campaign and then continued onto the remaining data. The campaign generated a strong pipeline of prospects who had an active need for Solaris Support Services, we recorded any contract renewal dates and booked call backs where appropriate. We also booked appointments for Solaris Support Services representatives to attend with businesses who did not currently have any support contracts in place. Because of their fantastic ROI, Solaris Support Services continue their working relationship with us and consider us to be a valuable part of their overall marketing strategy.

Company Background

Xpress Coffee are a family run business specialising in the ‘Customer Retail Experience’, assisting companies who see the value of providing their clients, guests and staff with fresh complimentary hot beverages. Xpress coffee work with global brands such as Honda, Virgin, BMW, Warner Brothers, Rolls Royce, Aston Martin and many others to develop their Fresh Coffee Experience. The growth of the company has mainly been down to its reinvestment in back-up and support as well as developing probably the most inclusive independent coffee machine showroom in the UK

The Challenge

Xpress Coffee were looking for an effective telesales solution to boost their productivity. Furthermore, they were looking for an improved way of blending outbound activities with inbound activity coming from customers visiting their webpage.

Business Relationship

With many customers visiting the company’s webpage, it was important to get back to them as soon as possible. Xpress Coffee also needed a solution that could assess the quality of their inhouse sales team more effectively. They wanted a great solution that could provide an insight into the quality of their communications. Xpress Coffee wanted to learn more about the key to effective telesales and business development activities. In order to respond to these challenges and introduce effective telesales and business development processes, Xpress Coffee turned to Freelance Consultants.

Benefits

We worked with Sales Operations, and Sales Management to establish a campaign on qualifying leads delivered by website enquiries. The project included establishing a comprehensive lead management process, training the team, and establishing and implementing a process to capture call results and to report these results to Sales Operations and Sales Management.

The campaign also included an initiative that improved the cooperation and communication between Sales and Operations, with the focus on improving the contribution of each department that was responsible for lead generation and management.

The Results

Our remit was to secure qualified meetings with key decision makers at an agreed profile of businesses in a specified geographical area. A short pilot campaign resulted in 12 new leads for Xpress Coffee and the beginnings of the development of a high-quality business development campaign. Xpress Coffee continue to work with us following their pilot campaign for the generation of a continuous pipeline of leads which are being followed up and nurtured by their internal sales team.

Call or Visit us...

To discuss your lead generation enquries

0800 066 5045

Our office

Challenge House, Sherwood Drive,

Milton Keynes, MK3 6DP

Call or Visit us...

To discuss your lead generation enquiries

0800 066 5045

Our office

Challenge House, Sherwood Drive,

Milton Keynes, MK3 6DP

 

 

 

 

 

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